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Business Gamification For Dummies
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Format: Paperback / softback
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Business Gamification For Dummies
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The easy way to grasp and use gamification concepts in business
Gamification is a modern business strategy that leverages principles from games to influence favourable customer behaviour on the web, aiming to improve customer loyalty, engagement, and retention. Gamification can be utilised by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.) for any web-based experience (mobile, website, retail, community, etc.).
Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.
- How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment
- How to build a successful gamification programme
- How to entice and retain customers using gamification
- How to drive employee behaviour inside your organisation
- Real-world illustrations of gamification at work
If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.
Book Details
INFORMATION
ISBN: 9781118466933
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 08 February 2013
Country: United States
Imprint: For Dummies
Audience: Professional and scholarly
DIMENSIONS
Spine width: 23.0mm
Width: 185.0mm
Height: 231.0mm
Weight: 408g
Pages: 320
About the Author
Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.
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