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How to Create Better Ideas
Connecting the Left and Right Brain in the Design Process
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Format: Paperback / softback
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
How to Create Better Ideas provides insight into the design process and how to create better ideas with examples ranging from Precious Plastic to the Sheltersuit. It is divided into two sections: the right and left brain. The first part analyses the general design process. The second part introduces six self-developed methods that teach you to create more and better visual ideas relevant for all design disciplines.
This book is for anyone who would like to learn and understand design more in-depth. For anyone who wants to know the answers to these questions: what is design, what is creativity, what mentality and conditions are needed to guarantee a productive design process.
It is ideal for design educators and students, and for those working with designers as a client or commissioner. But definitely also for design professionals that want to boost their ability to create visual ideas.
Book Details
INFORMATION
ISBN: 9789063695866
Publisher: BIS Publishers B.V.
Format: Paperback / softback
Date Published: 13 August 2020
Country: Netherlands
Imprint: BIS Publishers B.V.
Audience: General / adult, Professional and scholarly
DIMENSIONS
Width: 148.0mm
Height: 210.0mm
Weight: 250g
Pages: 128
About the Author
Joost Roozekrans (1962) is a designer, creative director, and senior design lecturer based in The Hague, the Netherlands. He has worked as a design professional for thirty years in the Netherlands, the United Kingdom, and China. He was a senior designer both for The Guardian newspaper and for the international design agency, Studio Dumbar, for whom he became the creative team leader and ultimately the creative director for the Shanghai office. He is the co-founder of two design studios: NLXL (The Hague) and SparkyTiger (Shanghai). In addition to his work as a designer, he has also lectured on branding and identity design. Currently, he is an independent designer and continues to teach design and give workshops for professionals.
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