Well-Designed

Name: Well-Designed
Brand: Hachette Aotearoa New Zealand
SKU: 9781625274793
Price: 69.99 NZD
Availability: InStock

How to Use Empathy to Create Products People Love

By Jon Kolko

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3.89

( 504 ratings, 60 reviews)

Summary

Well-Designed by Jon Kolko explores the intersection of design, business, and technology, illustrating how well-thought-out design can drive business success. The book delves into the process of creating products that customers love, emphasizing user experience and emotional engagement. Through practical examples and insights, Kolko demonstrates how to integrate design thinking into organisational strategy to promote innovation and growth.
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Format: Hardback

$69⁹⁹

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Well-Designed

$69⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you’re intrigued by the fusion of business strategy and human-centred design. It’s ideal for those interested in understanding how thoughtful design can drive innovation and create meaningful user experiences, making it perfect for entrepreneurs and business professionals seeking fresh insights.

Well-Designed

Well-Designed

Description

Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success.

Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book.

In Well-Designed, Kolko—VP at MyEdu and Founder and Director of the Austin Center for Design—shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artefacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behaviour, and create deep engagement.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Well-Designed by Jon Kolko has received praise for its insightful approach to integrating design thinking into business practices. Reviewers appreciate how it emphasizes the importance of emotional connection with customers and highlights design's role in creating successful products. The book offers practical methods for product managers and leaders, blending intuitive design skills with business strategy, making it a valuable resource for those in product development and entrepreneurship.

Book Details

INFORMATION

ISBN: 9781625274793

Publisher: Harvard Business Review Press

Format: Hardback

Date Published: 11 November 2014

Country: United States

Imprint: Harvard Business Review Press

Illustration: Illustrations

Audience: General / adult

DIMENSIONS

Width: 155.0mm

Height: 234.0mm

Weight: 467g

Pages: 224

Collections

Business & Entrepreneurship Business Leadership & Management Business Strategy & Negotiation Jon Kolko Non-Fiction

About the Author

Jon Kolko is Vice President of Consumer Design at Blackboard Inc. He joined Blackboard with the acquisition of MyEdu, a start-up focused on helping students succeed in college and get jobs. Jon is also the founder and Director of Austin Center for Design. His work focuses on bringing the power of design to social enterprises. He has worked extensively with both start-ups and Fortune 500 clients, and he's most interested in humanizing educational technology. Jon previously held the roles of both Principal Designer and Associate Creative Director at frog design and was also a Professor of Interaction Design and Industrial Design at the Savannah College of Art and Design.