From Foresight to Action

Turn foresight into action with practical tools for strategic decision-making in uncertainty

In a world where the future arrives faster than planning cycles, leaders face a critical 'Decision Gap' between knowing what might happen and making confident choices today. From Foresight to Action by Joana Lenkova solves this problem by transforming futures intelligence into concrete strategic action.

From Foresight to Action provides five Strategic Future Labs that function as flight simulators for decision-making under uncertainty. Each Lab addresses critical strategic questions through plausible scenarios, dilemmas, and practical tools. Readers will build a complete Futures Strategy Canvas, where choices across customer, product, risk, innovation, and strategy are brought together into a coherent, outside-in view.

In the book, you’ll find:

• Five standalone Strategic Future Labs with practical tools including The Future Relevance Assessment (framing decisions on product relevance under future conditions), The Strategic Decision Tree (helping leadership teams turn important external forces into explicit choices), and The Future Opportunity Mapping (translating future pressure into opportunity spaces)
• A complete outside-in strategy model connecting future customers to products, opportunities, strategies, and organisational capabilities
• Actionable checklists and 'Next moves' guidance applicable immediately to your own strategic challenges
• Frameworks for understanding decision patterns, cognitive biases, and risk posture in strategic choices
• Practical methods for embedding foresight into culture, leadership, governance, and planning processes to build continuous strategic adaptation

Ideal for executives, managers, strategists, leaders, and decision-makers across organisations, From Foresight to Action transforms the way you approach strategy by treating the future as something you shape, not something that happens to you, providing the practical tools to make better decisions in an uncertain world.

“One of the most thoughtful books on foresight I’ve read in a long time, connecting futures thinking directly to real decisions.”
Lia Arvidsson, Futurist, H&M Group

“Not theory dressed up as strategy - this is a playbook for leaders making decisions without perfect information.”
John Sanei, Futurist and Global Keynote Speaker