Catching Fire in the News
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Catching Fire in the News
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See moreThis Element uses a fire triangle analogy for the necessary conditions of media storms. Media storms takes the right event, at the right time, with the momentum of attention. But when a media storm erupts, it can serve as an opportunity for change. This title is also available as Open Access on Cambridge Core.
Three conditions are necessary to trigger a media storm: newsworthiness, relevance with current debates, and amplification beyond the news.
Why do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? Catching Fire in the News uses a fire triangle analogy to explain the necessary conditions of media storms.
The “heat” is the spark: a dramatic event or discovery. The “fuel” is the political and cultural landscape, including similar items in recent news and current debates that allow the event to be framed in a resonant way. The “oxygen” is the available news agenda space, plus attention the event receives beyond the news (by activists, politicians, people on social media, etc.).
Media storms are not easily predictable; it takes the right event, at the right time, with the right momentum of attention. But when the political stars align and a media storm erupts, it can be a window of opportunity for change.
This Element is also available as Open Access on Cambridge Core.
Series: Elements in Politics and Communication
View allBook Details
INFORMATION
ISBN: 9781009498418
Publisher: Cambridge University Press
Format: Hardback
Date Published: 26 February 2026
Country: United Kingdom
Imprint: Cambridge University Press
Illustration: Worked examples or Exercises
Audience: General / adult
DIMENSIONS
Weight: 284g
Pages: 100
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