Jill R. Laufer

Why do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? Catching Fire in the News uses a fire triangle analogy to explain the necessary conditions of media storms. The “heat” is the spark: a dramatic event or discovery. The “fuel” is the political and cultural landscape, including similar items...

Why do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? Catching Fire in the News uses a fire triangle analogy to explain the necessary conditions of media storms. The “heat” is the spark: a dramatic event or discovery. The “fuel” is the political and cultural landscape, including similar items...