Catching Fire in the News
Why do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? Catching Fire in the News uses a fire triangle analogy to explain the necessary conditions of media storms. The “heat” is the spark: a dramatic event or discovery. The “fuel” is the political and cultural landscape, including similar items...Paperback$8000Unit price /UnavailableAvailableShips in 2-3 weeksCatching Fire in the News
Why do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? Catching Fire in the News uses a fire triangle analogy to explain the necessary conditions of media storms. The “heat” is the spark: a dramatic event or discovery. The “fuel” is the political and cultural landscape, including similar items...Hardback$23100Unit price /UnavailableAvailableShips in 2-3 weeks