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Aristotle's Guide to Self-Persuasion

How Ancient Rhetoric Can Help You Change Your Life
By Jay Heinrichs
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Brief Description
Show yourself who's in charge using the original art of persuasion - from the New York Times bestselling author of Thank You for Arguing. Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build... Read More
Format: Paperback / softback
$3500
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Show yourself who's in charge using the original art of persuasion - from the New York Times bestselling author of Thank You for Arguing.

Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience: yourself.

Illustrated with examples from history and pop culture - Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie - Aristotle's Guide to Self-Persuasion tests the tools of persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?

Book Details

INFORMATION

ISBN: 9781802066470

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 14 July 2026

Country: United Kingdom

Imprint: Penguin

Audience: General / adult

DIMENSIONS

Spine width: 18.0mm

Width: 130.0mm

Height: 197.0mm

Weight: 222g

Pages: 288

Collections

Biography & Memoir Education & Reference Happiness & Mental Health Jay Heinrichs Mindset & Self Help Motivation & Inspiration New Year, New You Non-Fiction Penguin Books Personal Development Philosophy & Psychology Philosophy & Stoicism Pre-order Books Pre-orders Pre-orders by Release Date Self-Help & Personal Development

About the Author

Jay Heinrichs is the bestselling author of Thank You for Arguing and How to Argue with a Cat. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards. He has taught persuasion to college and university editors at Ivy League universities, NASA and the Pentagon. He runs the acclaimed blog Figarospeech.com, as well as the rhetoric site ArgueLab.com.

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    Show yourself who's in charge using the original art of persuasion - from the New York Times bestselling author of Thank You for Arguing. Rhetoric once sat at the centre of elite education. Figures like Alexander the Great, Shakespeare, and Martin Luther King, Jr. used it to build empires, write deathless literature, and inspire democracies. Here, Heinrichs shows us how...
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