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I'm Afraid Debbie from Marketing Has Left for the Day
How to Use Behavioural Design to Create Change in the Real World
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I'm Afraid Debbie from Marketing Has Left for the Day
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
In this ground-breaking book author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
How to Use Behavioural Design to Create Change in the Real World
In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.
Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.
By examining an array of examples drawn from business, government, various public groups, and institutions, he demonstrates how the rules can be learned and applied in different contexts.
Book Details
INFORMATION
ISBN: 9781786279484
Publisher: Quercus Publishing
Format: Paperback / softback
Date Published: 11 March 2021
Country: United Kingdom
Imprint: Laurence King Publishing
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 34.0mm
Width: 136.0mm
Height: 204.0mm
Weight: 340g
Pages: 304
About the Author
Morten MA nster is an adviser in behavioural design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma and several public institutions. He writes regularly about management and strategy in financial newspapers.
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