The Logo Design Idea Book

Name: The Logo Design Idea Book
Brand: Hachette Aotearoa New Zealand
SKU: 9781786274120
Price: 37.99 NZD
Availability: InStock

By Steven Heller and Gail Anderson

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Summary

The Logo Design Idea Book provides an accessible introduction to the fundamental elements of effective logo design. It explores how logos represent ideas, products, and institutions, offering insights into iconic brands and their visual identities. With 50 examples showcasing arrows, swashes, shapes, letters, and symbols, the book demonstrates how to imbue logos with personality, memorability, wit, and deeper meaning.

Written by leading design experts Steven Heller and Gail Anderson, this guide covers topics such as creating monograms, designing symbols, and incorporating secret signs, making it an essential resource for graphic design and branding inspiration.
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Format: Paperback / softback

$37⁹⁹

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The Logo Design Idea Book

$37⁹⁹

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Ideal for students, beginners, and anyone curious about logo design looking for clear explanations and creative inspiration in graphic branding.

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures

Description

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.

This guide is an indispensable resource for anyone looking to learn the basics about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.

Written by Steven Heller and Gail Anderson, the world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation, and identification.

Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical, and horizontal lines, words, letters, shapes, and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses, and institutions but are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.

Perfect for students, beginners, or anyone curious about logo design!

Chapters include:

Give personality to letters
Develop a memorable monogram
Make a symbol carry the weight
Transform from one identity to another
Make a mnemonic
Illustrate with wit and humour
Include secret signs

Get more design inspiration from other Idea Books:

The Graphic Design Idea Book

The Illustration Idea Book

The Typography Idea Book

Book Details

INFORMATION

ISBN: 9781786274120

Publisher: Laurence King Publishing

Format: Paperback / softback

Date Published: 05 August 2019

Country: United Kingdom

Imprint: Laurence King Publishing

Audience: General / adult

DIMENSIONS

Width: 158.0mm

Height: 220.0mm

Weight: 250g

Pages: 128

Collections

Arts & Culture Business & Entrepreneurship Gail Anderson Laurence King Publishing Marketing & Sales Non-Fiction Steven Heller

About the Author

Steven Heller is the co-chair of the MFA Design/Designer as Author+Entrepreneur program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 170 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award.