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The Logo Design Idea Book
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Summary
Written by leading design experts Steven Heller and Gail Anderson, this guide covers topics such as creating monograms, designing symbols, and incorporating secret signs, making it an essential resource for graphic design and branding inspiration.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for students, beginners, and anyone curious about logo design looking for clear explanations and creative inspiration in graphic branding.
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See moreArrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.
This guide is an indispensable resource for anyone looking to learn the basics about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.
Written by Steven Heller and Gail Anderson, the world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation, and identification.
Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical, and horizontal lines, words, letters, shapes, and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses, and institutions but are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.
Perfect for students, beginners, or anyone curious about logo design!
Chapters include:
- Give personality to letters
- Develop a memorable monogram
- Make a symbol carry the weight
- Transform from one identity to another
- Make a mnemonic
- Illustrate with wit and humour
- Include secret signs
The Graphic Design Idea Book
The Illustration Idea Book
The Typography Idea Book
Book Details
INFORMATION
ISBN: 9781786274120
Publisher: Laurence King Publishing
Format: Paperback / softback
Date Published: 05 August 2019
Country: United Kingdom
Imprint: Laurence King Publishing
Audience: General / adult
DIMENSIONS
Width: 158.0mm
Height: 220.0mm
Weight: 250g
Pages: 128
About the Author
Steven Heller is the co-chair of the MFA Design/Designer as Author+Entrepreneur program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 170 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award.
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