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Concept Code
How to Create Meaningful Concepts
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Format: Paperback / softback
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See moreConceptual thinking is a way of thinking with which you add a vision to a product, service or organisation. In order to attract and bind your consumer, your concept becomes vital for your success. This book guides you through every stage of bringing life to an idea in order to become a fully matured concept.
Code of Concept' guides you through every stage of bringing life to an idea in order to become a fully matured concept.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Conceptual thinking is a way of thinking with which you add a vision to a product, service, or organisation. In order to attract and bind your consumer, your concept becomes vital for your success. Content is key, as this determines the coherence of the concept. Consumers want to experience the story in every touchpoint of the concept and thus be fed again and again.
The producer must meet the emotional and functional needs of the consumer as well. So, besides to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable and doable.
Concept Code guides you through every stage of bringing life to an idea in order to become a fully matured concept. This book is the English edition of Concept Denken, published by BIS Publishers, and has sold more than 4,000 copies. Because of its success in this small country, we are convinced of international success.
Book Details
INFORMATION
ISBN: 9789063694326
Publisher: BIS Publishers B.V.
Format: Paperback / softback
Date Published: 22 September 2016
Country: Netherlands
Imprint: BIS Publishers B.V.
Audience: Professional and scholarly
DIMENSIONS
Width: 200.0mm
Height: 248.0mm
Weight: 250g
Pages: 192
About the Author
Gaby Crucq-Toffolo (Author)
Sanne Knitel has been a teacher in higher professional education for 10 years within the field of expertise of Imagineering, visuals and concept development. She is also an entrepreneur with a concept of her own, combining knowledge and first-hand experience into her teaching and writing. Gaby Crucq works as a Lecturer Concept Development at the Fontys Academy for Creative Industries in Tilburg, The Netherlands. After graduating in Leisure Management, she immersed herself in the field of creativity and concept development. At this moment Gaby is studying at EURIB/ European Institute for Brand management. The EURIB master program is an independent knowledge institute in the area of brand, design and reputation management. In these three disciplines EURIB focuses on education, research and consultancy. Within this field of expertise, Gaby's strongpoints are her analytic skills. Through seminars and workshops, Gaby lets people experience that everyone is able to think in concepts.Sanne Knitel (Author) Sanne Knitel has been a teacher in higher professional education for 10 years within the field of expertise of Imagineering, visuals and concept development. She is also an entrepreneur with a concept of her own, combining knowledge and first-hand experience into her teaching and writing.More from Business & Entrepreneurship
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