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Marketing in Foodservice Operations
Brief Description
A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice Operations, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing. Capturing the wide range of dramatic changes...
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Marketing in Foodservice Operations
$19299
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Description
A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies
In Marketing in Foodservice Operations, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing. Capturing the wide range of dramatic changes that have gripped the discipline in the last two decades, the book discusses basic marketing information and includes a heavy emphasis on modern forms of digital marketing in the industry.
Learn how to identify a target market and create a marketing plan, as well as how menu prices impact an organisation’s marketing. The authors also describe how to use a foodservice operation’s menu as a marketing tool and consider the importance of an active social media presence visible to the target market.
Other contents include:
- A complete introduction to the development, implementation, and evaluation of a foodservice marketing plan
- Comprehensive explorations of traditional and contemporary foodservice marketing strategies
- Practical discussions of digital foodservice marketing techniques, including social media plans
- Insightful treatments of mobile-friendly marketing strategies
Perfect for students in foodservice-related courses, Marketing in Foodservice Operations will also benefit foodservice establishment owners and operators, and professionals working in colleges, hospitals, nursing homes, and more.
Series: Foodservice Operations: The Essentials
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Successful Management in Foodservice Operations
Comprehensive resource covering key ‘need-to-know’ aspects of how to run a food service operation, with unique perspective from restaurant managers. Successful Management in Foodservice Operations is a single volume book addressing the overall operation of a successful food service business, including planning for success, ensuring excellence in production and service, and generating optimal levels of operating profits. The purpose of...Paperback$19299Unit price /UnavailableAvailableShips in 3-4 weeks -
Marketing in Foodservice Operations
A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice Operations, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing. Capturing the wide range of dramatic changes that have gripped the discipline in the last two decades, the book discusses basic...Paperback$19299Unit price /UnavailableAvailableShips in 3-4 weeks -
Managing Employees in Foodservice Operations
Managing Employees in Foodservice Operations Obtain and retain skilled, professional employees with this accessible guide A foodservice operation can only remain successful if its employees are served as well as its customers. Just as a business with no customers will fail for lack of revenue, one without skilled, professional, satisfied staff will be unable to provide service at the level...Paperback$19499Unit price /UnavailableAvailableShips in 3-4 weeks -
Accounting and Financial Management in Foodservice Operations
Accounting and Financial Management in Foodservice Operations A concise and easy-to-follow guide to the principles of accounting and finance as they apply to running foodservice operations Accounting and Financial Management in Foodservice Operations is an up-to-date and straightforward treatment of the financial standards and concepts owners and operators need to successfully run a foodservice operation. Learn how to understand and...Paperback$19299Unit price /UnavailableAvailableShips in 3-4 weeks
Book Details
INFORMATION
ISBN: 9781394208333
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 19 September 2024
Country: United States
Imprint: John Wiley & Sons Inc
Audience: Tertiary education
DIMENSIONS
Spine width: 20.0mm
Width: 152.0mm
Height: 226.0mm
Weight: 454g
Pages: 336
About the Author
David Hayes, PhD, has taught hospitality courses at Purdue University, Texas Tech University, The University of Houston, and Lansing Community College. He has served as the Vice President of Broadcast and Video Training for the American Hotel & Lodging Educational Institute.
Jack Ninemeier, PhD, is an Emeritus Professor in the School of Hospitality Business at Michigan State University. He has many years’ experience developing and providing training and resource materials for commercial and non-commercial foodservice operations. He has also written several hundred articles for trade journals and created training monographs.
Part of Wiley’s Foodservice Operations: The Essentials series.
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Also by Jack D. Ninemeier
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Successful Management in Foodservice Operations
Comprehensive resource covering key ‘need-to-know’ aspects of how to run a food service operation, with unique perspective from restaurant managers. Successful Management in Foodservice Operations is a single volume book addressing the overall operation of a successful food service business, including planning for success, ensuring excellence in production and service, and generating optimal levels of operating profits. The purpose of...Paperback$19299Unit price /UnavailableAvailableShips in 3-4 weeks -
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