Why Customers Leave (and How to Win Them Back)
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Why Customers Leave (and How to Win Them Back)
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Why Customers Leave (and How to Win Them Back)
"Lays out the reasons for the recent shift in customer mindset and expectation, illustrates the many ways that companies inadvertently drive customers and prospects to competitors, and offers creative strategies and tactics to attract and retain new prospects"--
+++ Named One of Forbes Top 10 Books Of 2019 +++
"If you have become tired of spinning your wheels and watching clients leave without warning, this book will show you how to foster genuine interactions, such as through video, rather than pursuing one-off 'wow' moments." --Forbes
Discover the 24 reasons people are leaving you for competitors and how to win them back.
In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy, and it is all of us."
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Why Customers Leave (and How to Win Them Back) by David Avrin is praised for its insight into improving customer experiences. The book is lauded for its engaging storytelling, providing actionable strategies to attract and retain customers by deeply understanding and meeting their needs. Industry experts highlight its straightforward approach to addressing common customer service pitfalls and emphasize the critical importance of aligning customer experience with brand promises. Readers are encouraged to apply Avrin's insights to enhance revenue and customer loyalty.
Book Details
INFORMATION
ISBN: 9781632651518
Publisher: Red Wheel/Weiser
Format: Hardback
Date Published: 08 March 2019
Country: United States
Imprint: Career Press
Contributors:
- Foreword by Larry Winget
Audience: General / adult
DIMENSIONS
Width: 133.0mm
Height: 216.0mm
Weight: 0g
Pages: 224
Collections
About the Author
David Avrin, CSP has become one of the most popular speakers on Customer Experience and Marketing in the world today. In recent years, David has presented for enthusiastic organizations and audiences in 22 countries on 6 continents including: Singapore, Bangkok, Melbourne, Buenos Aires, Manila, Rotterdam, Bangalore, Sydney, London, Barcelona, Monte Carlo, Johannesburg and Dubai. A former CEO group leader and an in-demand speaker for Vistage International, the world's leading CEO member organization, David Avrin has had over 4,000 one-on-one conversations with company leaders regarding their value proposition and competitive advantages. David Avrin is the author of: Its Not Who You Know, Its Who Knows You and Visibility Marketing.
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