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Indispensable
How To Become The Company That Your Customers Can't Live Without
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Format: Hardback
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Indispensable
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for business leaders, entrepreneurs, and professionals seeking to elevate their companies by fostering customer loyalty and distinguishing themselves in competitive markets.
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
A five-step strategy for turning a commodity into a necessity. When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers—a strategy that takes companies to the next level of performance.
Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process. Indispensable goes straight to the heart of the issue and reveals how successful companies—of any size, in virtually any manufacturing, selling, or service endeavour—achieve market leadership through The Five Drivers of fierce customer loyalty.
Indispensable shows readers how to:
- Create and sustain momentum: overcome organisational inertia and keep moving forward
- Develop habitual dependability: make consistency of performance a defining characteristic
- Connect continuously: see the Big Picture Outcome and create compelling customer experiences
- Engage, Enchant, Enthrall: make magic in the marketplace
With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.
Book Details
INFORMATION
ISBN: 9780471703082
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 24 May 2005
Country: United States
Imprint: John Wiley & Sons Inc
Audience: Professional and scholarly
DIMENSIONS
Spine width: 18.0mm
Width: 158.0mm
Height: 231.0mm
Weight: 431g
Pages: 240
About the Author
JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who's Who in businessfrom newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and American Express. He speaks frequently on business trends, and has been inducted into the International Speaker's Hall of Fame. He owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, Jess. He is also the author of Becoming a Category of One, from Wiley.
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