A Practical Guide to Indie Game Marketing

Learn how to market for your indie game, even with a small budget and limited resources.

For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With a special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately.

As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy-to-read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games.

• Through case studies, examples, guidelines, and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions, and more.
• Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets.
• The book also includes marketing checklist 'cheat sheets', dos and don’ts, and additional resources.