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The Road to Luxury
The New Frontiers in Luxury Brand Management
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The Road to Luxury
$9499
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field.
The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.
Readers will also benefit from the inclusion of:
- An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China.
- The creation of savoir faire and business plan competitions in the luxury industry.
- LVMH's sponsoring of Viva Technology.
Perfect for students in MBA programmes or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
Book Details
INFORMATION
ISBN: 9781119741312
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 21 October 2021
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 2nd edition
Audience: General / adult
DIMENSIONS
Spine width: 33.0mm
Width: 155.0mm
Height: 229.0mm
Weight: 885g
Pages: 512
About the Author
ASHOK SOM is Professor of the Management Department at ESSEC Business School. He is one of the pioneering thought leaders in designing organizations and an expert in global strategy. He is author of more than 110 cases, articles and books. He mentors start-ups and holds a PhD in Business Administration from the Indian Institute of Management in Ahmedabad, India.
CHRISTIAN BLANCKAERT is Senior Advisor of EPI group, Eurazeo, Vilebrequin and Furla. He is a board member of the Yves Rocher Group. He has previously served as Chairman and CEO of Hermès Sellier and Executive Vice President of Hermès International.
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