Packaging Design

Product packaging has, first of all, to fulfil functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost-effectiveness. However, it is much more than just a kind of container made of glass, wood, or plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it.

Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, Packaging Design presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends, like the sculptural shape of a Coca-Cola bottle.