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Packaging Design
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Format: Hardback
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Ideal for students and professionals in design, marketing, and manufacturing, as well as anyone interested in the art and science behind effective packaging.
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See moreProduct packaging is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Product packaging has, first of all, to fulfil functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost-effectiveness. However, it is much more than just a kind of container made of glass, wood, or plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it.
Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, Packaging Design presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends, like the sculptural shape of a Coca-Cola bottle.
Book Details
INFORMATION
ISBN: 9783037681398
Publisher: Braun Publishing AG
Format: Hardback
Date Published: 28 May 2013
Country: Switzerland
Imprint: Braun Publishing AG
Illustration: Illustrated in colour throughout
Audience: General / adult
DIMENSIONS
Width: 215.0mm
Height: 285.0mm
Weight: 1490g
Pages: 240
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