Strategic Writing

Name: Strategic Writing
Brand: Unknown
SKU: 9781032461069
Price: 207.0 NZD
Availability: InStock

Multimedia Writing for Public Relations, Advertising and More

By Charles Marsh and Angie Hendershot and Lisa Loewen and David W. Guth and Bonnie Poovey Short

Brief Description

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each... Read More

Format: Paperback / softback

$207⁰⁰

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Strategic Writing

$207⁰⁰

Description

The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools, and other resources used by practising professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video, and user-generated content as well as evolutions in mobile marketing and other emerging platforms.

Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.

Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates, and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.

Book Details

INFORMATION

ISBN: 9781032461069

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 19 March 2024

Country: United Kingdom

Imprint: Routledge

Edition: 6th edition

Illustration: 4 Tables, black and white; 10 Line drawings, color; 35 Line drawings, black and white; 21 Halftones, color; 31 Illustrations, color; 35 Illustrations, black and white

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 178.0mm

Height: 254.0mm

Weight: 740g

Pages: 352

Collections

Angie Hendershot Bonnie Poovey Short Business & Entrepreneurship Charles Marsh David W. Guth Education & Reference Lisa Loewen Marketing & Sales Non-Fiction Science & Nature

About the Author

Angie Hendershot is Professor of the Practice in the William Allen White School of Journalism and Mass Communications, University of Kansas, USA.

Lisa Loewen is Lecturer in the William Allen White School of Journalism and Mass Communications, University of Kansas, USA.

Charles Marsh is Professor Emeritus of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, theories of cooperation and classical rhetoric.

David W. Guth is Associate Professor Emeritus at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.

Bonnie Poovey Short was founder of Short Solutions, an award-winning editorial and creative services firm that specialized in the healthcare field. Though now retired, she also taught at the university level and served as communications coordinator for a school district.