200,000+ Books, Games & Puzzles in-stock πŸ‡³πŸ‡Ώ 

Black Friday Sale on Now! Save up to 25% off Books, Toys, Board Games, & Puzzles! ✨

Brain First Business

The ADHD Entrepreneur’s Guide to Success
By Amanda Perry
0.0 (0 reviews)
Brief Description
HONEST, PRACTICAL, AND DEEPLY EMPOWERING β€” Gino Wickman, Author of Traction & Shine, Creator of EOS As an entrepreneur with ADHD, some of your traits like creativity, hyperfocus, and risk-taking are rocket fuel for starting a business. Others, like trouble with attention to detail and time... Read More
Format: Paperback / softback
$3799
AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 4-6 weeks

Found a better price? Request a price match

A practical and inspiring guide to help you harness your ADHD brain and build a thriving business on your own terms.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

HONEST, PRACTICAL, AND DEEPLY EMPOWERING β€” Gino Wickman, Author of Traction & Shine, Creator of EOS

As an entrepreneur with ADHD, some of your traits like creativity, hyperfocus, and risk-taking are rocket fuel for starting a business. Others, like trouble with attention to detail and time management, can make running it feel impossibly overwhelming. Traditional business advice, designed for neurotypical brains, often leaves you stressed, doubting yourself, and on the road to burnout.

That's why serial entrepreneur and ADHDer Amanda Perry wrote Brain First Business, a groundbreaking guide that rewrites the rules of entrepreneurship for you and your neurodivergent brain. Using her Brain First method, she blends lived experience with neuroscience to show you how to reach your goals without sacrificing your sanity. By learning how ADHD shows up in your business and adopting proven strategies that play to your strengths, you'll redesign your approach in a way that works with your brain, not against it, and unlock a sustainable path to a profitable business.

Book Details

INFORMATION

ISBN: 9781399829007

Publisher: John Murray Press

Format: Paperback / softback

Date Published: 06 August 2026

Country: United Kingdom

Imprint: John Murray Business

Illustration: N/A

Audience: General / adult, Professional and scholarly

DIMENSIONS

Spine width: 26.0mm

Width: 134.0mm

Height: 214.0mm

Weight: 290g

Pages: 288

Collections

Amanda Perry Business & Entrepreneurship Career Development Health & Wellness Mindset & Self Help New Year, New You Non-Fiction Self-Help & Personal Development Start-ups & Entrepreneurship

About the Author

Amanda Perry is a serial entrepreneur, coach, and speaker who has launched, scaled, and sold four businesses. Her work has been featured in Forbes, The Guardian, and on the BBC. She lives in the UK and is passionate about helping ADHD entrepreneurs turn their ideas into thriving, sustainable ventures.

Browse lists from our team

The Latest at Book Hero

View all

More from Self-Help & Personal Development

View all
  • New Release
    How to Hero
    In his brand-new book, bestselling author & award-winning adventurer Ross Edgley detailsthe science, psychology and history of heroism, uncovering what drives ordinary peopleto do extraordinary things. Written during his historic 1,000-mile (1,600-km) swim around the entire coast of Iceland,the book follows Edgley as he battles Arctic storms, active volcanoes and one of thelargest hurricanes ever recorded in the Atlantic -...
    By Ross Edgley
    Paperback
    $3299
    Elsewhere:
    $3999
    In Stock
    Ships today
  • On Sale
    12% off
    New Release
    Protocols
    Simple, powerful and evidence-based solutions to life's most common challenges - the first book from renowned Stanford professor Dr Andrew Huberman. Dr Andrew Huberman, host of the world's leading health podcast, Huberman Lab, and neuroscientist and tenured professor at Stanford School of Medicine, introduces Protocols, an essential guide to improving brain function, enhancing mood and energy, optimising bodily health and...
    By Andrew Huberman
    Paperback
    $3000
    Elsewhere:
    $4000
    In Stock
    Ships today
  • New Release
    How To Get Addicted to Appreciation
    A life-changing guide to noticing the small stuff, finding wonder in the simplest things, and getting more out of everyday life, from social media phenomenon Timm Chiusano. In How to Get Addicted to Appreciation, Chiusano shares a simple but transformative idea: that appreciation is not just a feeling, but a habit you can build. When practised consistently, it sharpens your...
    By Timm Chiusano
    Paperback
    $3299
    Elsewhere:
    $3999
    In Stock
    Ships today
  • New Release
    Endo Empathy
    Voices. Visibility. Validation. Endo Empathy is your emotional companion to life with endometriosis. Inside, you’ll find validation while reading the emotional stories from 33 members of New Zealand’s endometriosis community. Learn how to identify your feelings by connecting with your body, and discover ways to care for yourself while making space for these emotions. Discover more about endometriosis and emotional...
    By Natalie Hampshire
    Hardback
    $3299
    Elsewhere:
    $3500
    In Stock
    Ships today
  • New Release
    Live Free
    From victim to survivor, and now thriver. 'My mission is to clear the path ahead, just a little – so that maybe you won't have to endure what I did to live the life you deserve.' Former world No. 4 tennis player, commentator and body positivity advocate Jelena Dokic shares the tools and insights that helped her reclaim her life – and...
    By Jelena Dokic
    Paperback
    $3299
    Elsewhere:
    $4000
    In Stock
    Ships today
  • On Sale
    12% off
    The Winner's Formula
    The Neuroscience of Peak Performance, Success, and Happiness Why do some people win all the time? Why do others languish? From Olympians to Formula 1 drivers, addicts to billionaires, cognitive neuroscientist Dr Kerry Spackman has spent decades working to help people understand how to succeed. In The Winner's Formula, Kerry explains what goes on in your brain when you are...
    By Kerry Spackman
    Paperback
    $2800
    Elsewhere:
    $3999
    In Stock
    Ships today
  • On Sale
    12% off
    The Let Them Theory
    New York Times Bestselling Author. Millions of books sold worldwide! A Life-Changing Tool Millions of People Can't Stop Talking About What if the key to happiness, success, and love was as simple as two words? If you've ever felt stuck, overwhelmed, or frustrated with where you are, the problem isn't you. The problem is the power you give to other...
    By Mel Robbins
    Paperback
    $2300
    Elsewhere:
    $3200
    (9)
    In Stock
    Ships today
  • "What Were You Thinking!?"
    Everything parents need to know about their baby, child or teen's developing brain to raise resilient, emotional intelligent kids, by globally renowned neuroscience educator Nathan Wallis. 'What were you thinking!?'If you've ever asked this in despair while watching a toddler melt down, a tween push boundaries or a teenager make a truly terrible decision, this book is for you.InΒ "What Were...
    By Nathan Wallis
    Paperback
    $3299
    Elsewhere:
    $3999
    (1)
    In Stock
    Ships today
  • Eat Your Ice Cream
    On Sale
    12% off
    Eat Your Ice Cream
    The New York Times bestseller that presents a bold new vision for living well and ageing with purpose from a world-renowned health expert THE INSTANT NEW YORK TIMES BESTSELLER From a leading doctor and world-renowned health expert, the simple, uplifting and practical guide to cutting through the wellness noise, living well and ageing with purpose. β€˜Essential reading for anyone who...
    By Dr Ezekiel J. Emanuel
    Paperback
    $2800
    Elsewhere:
    $4000
    (2)
    In Stock
    Ships today
  • Choose Your Hard
    Every path in life is hard. Being unfit and unhealthy is hard. Choosing to exercise, eat well, face discomfort, and do the difficult things is also hard. The question is: which hard do you choose? In Choose Your Hard, Professor Grant Schofield, one of New Zealand’s most cited health scientists with over 18,000 citations in the scientific literature, argues that...
    By Grant Schofield
    Paperback
    $3300
    Elsewhere:
    $3500
    In Stock
    Ships today
  • The Atomic Habits Daily Calendar
    The Atomic Habits Daily Calendar
    Powerful ideas for each day of the year from the author of the #1 worldwide bestseller, Atomic Habits. Based on the principles that made Atomic Habits a global phenomenon, this daily calendar turns habit formation into a simple daily practice. Get actionable guidance, motivational insights, and system-building tools that make it easier to get a little bit betterβ€”every day of...
    By James Clear
    Calendar
    $3699
    Elsewhere:
    $3999
    In Stock
    Ships today
  • On Sale
    16% off
    The DOSE Effect
    The DOSE Effect offers small habits to boost your brain chemistry. "This book will help you find more motivation, create deeper connections, energise your body, and destress your mind," says Jay Shetty, author of Think Like a Monk. Life can feel overwhelming, but it doesn’t have to be. Today’s fast-paced world leaves many of us struggling with extreme emotional highs...
    By TJ Power
    Paperback
    $2700
    Elsewhere:
    $3999
    (2)
    In Stock
    Ships today

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 200,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.