Stage (Not Age)

Name: Stage (Not Age)
Brand: Hachette Aotearoa New Zealand
SKU: 9781633699472
Price: 57.99 NZD
Availability: InStock

How to Understand and Serve People Over 60 the Fastest Growing, Most Dynamic Market in the World

By Susan Wilner Golden

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4.06

( 66 ratings, 15 reviews)

Summary

Stage (Not Age) by Susan Wilner Golden explores how businesses can innovate and grow by focusing on the life stages of consumers rather than their age. The book provides insights into how companies can better understand and meet the evolving needs and desires of their customer base, ultimately driving transformation and success. It highlights the importance of tapping into the potential of all age groups by shifting towards a stage-based perspective in business strategies.
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Format: Hardback

$57⁹⁹

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Stage (Not Age)

$57⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in exploring innovative approaches to business and entrepreneurship that challenge traditional age-based models. It offers insights into how understanding different life stages can unlock new opportunities for growth and success within a range of industries.

Stage (Not Age)

Description

Soon, old people will outnumber young people nearly everywhere in the world. This demographic fact presents challenges, but also massive opportunities. Experts estimate the so-called longevity market at $21 trillion. However, it will be impossible to reach for any business without a longevity strategy that accomplishes two things: resets your understanding of who is an "old person" and identifies and breaks down the systemic barriers that currently block the way. Stage (Not Age) provides the framework to show you how to create a longevity strategy.

Clear-eyed, practical look at a demographic trend that can't be ignored.

Provides a foundation for setting a long-term strategy and anticipating obstacles.

Resets how we think about and talk about age, much the way Moneyball reset how we think about and talk about talent in baseball.

The author has a unique combination of practitioner, academic, and policy expertise that bodes well for commanding the topic.

Audience: C-suite strategists, entrepreneurs, marketers, B-School (curricula), consultants.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Stage (Not Age) by Susan Wilner Golden is praised for its insights into the potential of the longevity market, urging businesses to shift focus from chronological age to life stages in understanding consumer needs. Reviews highlight its clear guidance and compelling arguments for tapping into the spending power of older demographics, suggesting the book as an essential resource for entrepreneurs and companies aiming to innovate within this robust growth sector. The refreshingly optimistic perspective presented serves as an invitation to view an aging population as a critical opportunity rather than a challenge.

Book Details

INFORMATION

ISBN: 9781633699472

Publisher: Harvard Business Review Press

Format: Hardback

Date Published: 14 June 2022

Country: United States

Imprint: Harvard Business Review Press

Illustration: Illustrations

Audience: General / adult

DIMENSIONS

Width: 155.0mm

Height: 234.0mm

Weight: 0g

Pages: 240

Collections

Business & Entrepreneurship Business Strategy & Negotiation Education & Reference Marketing & Sales Non-Fiction Susan Wilner Golden

About the Author

Susan Wilner Golden is an expert on innovation and entrepreneurial opportunities created by the new longevity, and she teaches this subject at the Stanford Graduate School of Business. She is the director of the dciX impact initiative at the Stanford Distinguished Careers Institute, and advises companies on their longevity strategies. She serves as an adviser to the Techstars Future of Longevity Accelerator and to Pivotal Ventures on longevity investment opportunities. Her career stops in venture capital, public health, and life sciences have given her a multidimensional, multidisciplinary perspective on longevity opportunities.

You can find out more about Susan Golden at: dci.stanford.edu/susan-wilner-golden