Traction

Traction by Gino Wickman is a transformative guide designed to help business leaders and entrepreneurs gain control of their businesses with a structured, practical approach. At its core, this book introduces the Entrepreneurial Operating System (EOS), a set of simple yet powerful tools and concepts that address common business frustrations, including personnel conflict, profit woes, and stagnating growth.

The book delves into the six key components that are crucial for any business to thrive: Vision, People, Data, Issues, Process, and Traction. Wickman meticulously breaks down each component and offers actionable insights to strengthen them, ensuring that decisions are made and effectively implemented. This approach not only fosters more focus and growth within your company but also brings a sense of enjoyment and fulfilment back to the leadership team.

With over 1 million copies sold, Traction has become a trusted resource for more than 80,000 companies seeking to rejuvenate their business strategies. It is not filled with abstract theories but grounded in real-world application, making it accessible and immediately useful for businesses of all sizes and industries.

Furthermore, for those who wish to see the principles of Traction in action, Wickman offers an illustrative, real-world companion book, Get A Grip, which provides detailed case studies and examples of how other companies have successfully implemented EOS.

Whether you are a start-up or an established business, Traction provides the tools you need to overcome obstacles and achieve sustainable growth. The methodologies presented within empower you to build a thriving, profitable, and frustration-free enterprise.