Reality Check

Name: Reality Check
Brand: Unknown
SKU: 9781398618749
Price: 57.99 NZD
Availability: InStock

How VR and AR Can Supercharge Your Business

By Jeremy Dalton

Brief Description

Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check. Virtual and augmented reality have existed for years, yet most of us rarely use them beyond gaming and tech demos. This... Read More

Format: Paperback / softback

$57⁹⁹

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Reality Check

$57⁹⁹

Reality Check

Uncover the reality behind immersive technologies such as VR and AR and discover how they are actively transforming the business world.

Description

Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check.

Virtual and augmented reality have existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking technologies are transforming our world, offering huge business opportunities across all sectors.

Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology, and uncover how VR and XR can be integrated into your business, improving efficiency, impact, and productivity.

Book Details

INFORMATION

ISBN: 9781398618749

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 June 2025

Country: United Kingdom

Imprint: Kogan Page Ltd

Edition: 2nd Revised edition

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 0g

Pages: 256

Collections

Business & Entrepreneurship Business Innovation & Creativity Business Strategy & Negotiation Jeremy Dalton Non-Fiction Technology & Digital Transformation in Business

About the Author

Jeremy Dalton is a leading expert on emerging and immersive technologies. He is the Head of Immersive Technologies at PwC and also sits on the Advisory Board of SXSW and Immersive Tech Africa. He works closely with the European Media and Immersion Lab as an independent advisor. As a technology expert, he has featured in global media outlets including the FT, the Economist, and the BBC. He is based in Austin, Texas.