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Making Business Childs Play
How to Build a Winning Brand
Brief Description
Joanna Jensen is the founder of the British multi-award winning baby and child personal care brand, Childs Farm. Created in 2010 as a solution to her own daughter's sensitive and eczema-prone skin, every element of their range, from content to bottle, is thoughtfully designed to ensure...
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Making Business Childs Play
$3999
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Making Business Childs Play
Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm.
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Description
Joanna Jensen is the founder of the British multi-award winning baby and child personal care brand, Childs Farm. Created in 2010 as a solution to her own daughter's sensitive and eczema-prone skin, every element of their range, from content to bottle, is thoughtfully designed to ensure they are best for skin and best for the planet.
Focusing on sustainability and with an eye to challenging an established market, Childs Farm received rave reviews from happy parents, proving to be a winning formula on the high street.
In this revealing book, Making Business Childs Play, Joanna Jensen, a true business disruptor, shares her personal and business story. From being a single parent with two small children to building an award-winning brand stocked in supermarkets, this book details every step of her journey to becoming a successful brand creator, business owner, and high street champion.
Making Business Childs Play is a book for anyone with a business idea and a passion to build a brand. Told with a unique voice, the book doesn't sugar-coat anything but is guaranteed to ignite passion and excitement for business.
Book Details
INFORMATION
ISBN: 9781398624580
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 September 2025
Country: United Kingdom
Imprint: Kogan Page Ltd
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Width: 138.0mm
Height: 216.0mm
Weight: 0g
Pages: 248
About the Author
Joanna Jensen is Founder of the multi-award-winning baby and child personal care brand, Childs Farm. She is on the Angel Investor Committee of the Invest in Women Task Force, as well as the advisory board of Buy Women Built, Lemonade Dolls and Clothes Doctor Ltd and is a NED to Biscuiteers. Joanna Jenson is Chair of the EISA and the Parella Club, Paralympics GB. She writes a monthly column in The Sunday Times and is based in Marlborough, UK.
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