Like

A riveting, insider's look at the creation and evolution of the like button, and what it reveals about business, technology, and innovation and us.

Over seven billion times a day, someone taps a like button.

How could something that came out of nowhere become so ubiquitous, so familiar, and even so addictive? What problem does it solve for people, and why does a 'like' feel so good? And by the way, who invented the like button in the first place?

In Like, bestselling author and renowned strategist Martin Reeves, along with coauthor Bob Goodson—a Silicon Valley veteran and participant in the invention of the like button—take readers on a fascinating quest to uncover what's behind the world's friendliest icon. It's a story that begins as simply as a thumbs-up cartoon but unfolds with surprises and new mysteries at every turn, some rooted in anthropological history and others speculative of the AI-charged future.

But this isn't just the story of the like button. It's so much more.

Using the origin story and evolution of the like button as a jumping-off point, the authors invite readers on a fun and fascinating journey through the world of business, offering smart and surprising insights into technology, innovation, creativity, invention, and even us.

For such a small and unassuming invention to achieve such scale and power, it must be tapping into something very, very big.