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From the Ground Up

How to build a cult brand
By Jessica Hatzis and Bree Johnson
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Brief Description
THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.The only thing scarier than a new idea is an old one.Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global... Read More
Format: Paperback / softback
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THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.

The only thing scarier than a new idea is an old one.

Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.

With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.

Curious? Time to risk it for the biscuit.

Book Details

INFORMATION

ISBN: 9781923293953

Publisher: Affirm Press

Format: Paperback / softback

Date Published: 30 June 2026

Country: Australia

Imprint: Affirm Press

Audience: General / adult

DIMENSIONS

Width: 153.0mm

Height: 234.0mm

Weight: 250g

Pages: 288

Collections

Best Sellers at Book Hero Biography & Memoir Biography & Memoir Sale Bree Johnson Business & Entrepreneurship Business Biographies Business Innovation & Creativity In Stock Books Jessica Hatzis New Release Books Non-Fiction Start-ups & Entrepreneurship Technology & Digital Transformation in Business

About the Author

Jessica Hatzis, along with Bree Johnson, are the co-founders of cult beauty brand frank body and branding agency Willow & Blake. Copywriters and brand builders by trade, they are passionate about teaching the next generation of entrepreneurs to create their own successful businesses from scratch.

Bree Johnson, along with Jessica Hatzis, are the co-founders of cult beauty brand frank body and branding agency Willow & Blake. Copywriters and brand builders by trade, they are passionate about teaching the next generation of entrepreneurs to create their own successful businesses from scratch.

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