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Disciplined Entrepreneurship
24 Steps to a Successful Startup, Expanded & Updated
Brief Description
An expanded & updated version of the award-winning & bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs. Disciplined Entrepreneurship Expanded and Updated starts by combining the timeless and insightful principles of Disciplined...
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Format: Hardback
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Disciplined Entrepreneurship
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Description
An expanded & updated version of the award-winning & bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs.
Disciplined Entrepreneurship Expanded and Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples, as well as a robust new library of additional resources.
Author, entrepreneur, professor, and Managing Director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet, systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential—but not linear—integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Readers will also find:
- The number-one process reason that new ventures fail
- Entrepreneurship is not an art, but rather a craft that can be learned
- How the best idea or product is no assurance at all that you will win—there is much more
Perfect for aspiring founders and entrepreneurs within existing organisations, Disciplined Entrepreneurship Expanded & Updated is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.
Book Details
INFORMATION
ISBN: 9781394222513
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 21 March 2024
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 2nd edition
Audience: General / adult
DIMENSIONS
Spine width: 25.0mm
Width: 218.0mm
Height: 218.0mm
Weight: 998g
Pages: 400
About the Author
BILL AULET is the Ethernet Inventors Professor of the Practice of Entrepreneurship and the Managing Director of the Martin Trust Center for MIT Entrepreneurship. He is a globally recognized award-winning educator and author on entrepreneurship. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran two companies and led a turnaround of a third where he directly raised over $100M and, more importantly, created many times that in shareholder value. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.
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