Deviate

Name: Deviate
Brand: Hachette Aotearoa New Zealand
SKU: 9781474601023
Price: 27.99 NZD
Availability: InStock

The Creative Power of Transforming Your Perception

By Beau Lotto

0.0 (0 reviews)

Summary

Deviate by Beau Lotto explores how the brain interprets reality and how perceptions shape our understanding of the world. The book examines the science of seeing, illustrating how context and bias influence what we perceive and how challenging these perceptions can lead to a more creative and innovative mindset. By linking neuroscience with personal insights, Lotto encourages readers to embrace uncertainty and rethink their assumptions.
Read More

Format: Paperback / softback

$27⁹⁹

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

Deviate

$27⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you are fascinated by how perception shapes our reality and are curious about the science of the mind. It offers intriguing insights into how the brain interprets the world and urges readers to embrace uncertainty and innovation in thinking. Perfect for those interested in neuroscience and exploring the nature of human perception.

Deviate

Deviate by world-renowned neuroscientist Beau Lotto is 'a more accessible, fun, interactive version of Daniel Kahneman's Thinking, Fast and Slow' (David Rowan, editor-at-large, Wired)

Description

World-renowned neuroscientist Beau Lotto reveals the truths of human perception and devises a cognitive toolkit for how to succeed in a world of uncertainty.

Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Deviate, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical- and perception-illusion exercises, Deviate will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work.

Deviate is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Deviate by Beau Lotto is praised for its ability to challenge the reader's perception of reality, by suggesting that our understanding of the world is heavily influenced by our own sensory limitations. The book is described as both engaging and enlightening, utilising neuroscience to explore how we can break free from conventional ways of seeing and thinking. Critics commend Lotto's innovative and playful approach to the subject, highlighting its relevance to creativity, empathy, and leadership. Overall, readers find it a thought-provoking and inspiring text that encourages a deeper exploration of the human mind.

Book Details

INFORMATION

ISBN: 9781474601023

Publisher: Orion Publishing Co

Format: Paperback / softback

Date Published: 19 April 2018

Country: United Kingdom

Imprint: Weidenfeld & Nicolson

Audience: General / adult

DIMENSIONS

Spine width: 20.0mm

Width: 134.0mm

Height: 200.0mm

Weight: 243g

Pages: 352

Collections

Beau Lotto Education & Reference Mindset & Self Help New Year, New You Non-Fiction Personal Development Philosophy & Psychology Science & Nature Self-Help & Personal Development

About the Author

Beau Lotto is a professor of neuroscience, previously at University College London and now at Goldsmiths, University of London, and a Visiting Scholar at New York University specialising in the biology, philosophy and psychology of perception. He has conducted and presented research on human perception and behaviour for more than twenty-five years, and his interest in education, business and the arts has led him into entrepreneurship and engaging the public with science. In 2001, Beau founded the Lab of Misfits, which was resident for two years at London's Science Museum and most recently at Viacom in New York. Lottolab's experimental studio approach aims to deepen our understanding of human perception, advance personal and social well-being through research that places the public at the centre of the process of discovery, and create unique programmes of engagement that span the boundaries between people, disciplines and institutions. Originally from Seattle, with degrees from UC Berkeley and Edinburgh Medical School, he has been resident in Britain for more than twenty years and now lives in Oxford.