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CEX Sells
New Inspiration for Valuable Customer Experiences
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. So it is key to stand out in the services offered in addition to these product. This book is suitable for companies that want to deliver distinctive customer experiences in order to achieve their business objectives.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Customer Experience (CEX) is hot! Nowadays, it gets harder and harder for companies to be distinctive by the products they offer. So, it is key to stand out in the services offered in addition to these products. A focus on the customer experience is needed. A lot of companies realise this, but only a few manage to be successful. They understand the theory and the process to get there, but what they lack are concrete tools to bring the theory into practice.
CEX Sells is the inspiration book for companies that want to deliver distinctive customer experiences in order to achieve their business objectives. Beate van Dongen Crombags and Deborah Wietzes discuss the various ingredients needed to deliver perfect customer experiences. Ingredients to define and design the optimal experience, but they also describe what is needed in the organisation to be able to deliver and manage that desired experience.
They show how front-runners worldwide have optimised their customer experience, and what other companies should learn from that. A book that will definitively inspire you to improve your own customer experience!
Book Details
INFORMATION
ISBN: 9789063694449
Publisher: BIS Publishers B.V.
Format: Paperback / softback
Date Published: 16 November 2017
Country: Netherlands
Imprint: BIS Publishers B.V.
Audience: Professional and scholarly
DIMENSIONS
Width: 213.0mm
Height: 211.0mm
Weight: 250g
Pages: 176
About the Author
Beate van Dongen Crombags (1973) is one of the owners of the consultancy firm VODW. She is specialized in optimizing the dialogue between companies and customers. Deborah Wietzes (1979) is senior manager customer experience at VODW. In 2015 Beate and Deborah together successfully wrote a Dutch book on customer experience, which was rewarded second-best Marketing Book of 2015 in the Netherlands.
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