Dictionary of Advertising and Marketing Concepts

Name: Dictionary of Advertising and Marketing Concepts
Brand: Unknown
SKU: 9781611329865
Price: 93.99 NZD
Availability: InStock

By Arthur Asa Berger

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Summary

Dictionary of Advertising and Marketing Concepts by Arthur Asa Berger offers over 100 detailed entries that demystify key ideas and players in the advertising and marketing industries. The book serves as an accessible guide for novices, explaining strategies and key theories shaping the field. It also explores the wider cultural, economic and psychological significance of advertising concepts in society.
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Format: Paperback / softback

$93⁹⁹

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Dictionary of Advertising and Marketing Concepts

$93⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This concise dictionary is ideal for students beginning their studies in advertising and marketing, as well as young professionals seeking a handy reference to industry terms and concepts.

In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.

Description

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it.

For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarises the key ideas of the most important cultural theorists introduced in advertising and marketing courses.

For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Dictionary of Advertising and Marketing Concepts by Arthur Asa Berger is a useful resource for anyone looking to grasp the fundamentals of advertising and marketing.

Book Details

INFORMATION

ISBN: 9781611329865

Publisher: Left Coast Press Inc

Format: Paperback / softback

Date Published: 31 August 2013

Country: United States

Imprint: Left Coast Press Inc

Audience: Professional and scholarly

DIMENSIONS

Width: 152.0mm

Height: 229.0mm

Weight: 226g

Pages: 143

Collections

Arthur Asa Berger Business & Entrepreneurship Education & Reference Marketing & Sales Non-Fiction Science & Nature

About the Author

Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has been a visiting professor in Italy, Germany, Hong Kong, and China and has lectured in more than a dozen countries. Berger is author of over one hundred articles and has authored or edited more than seventy five books on media, popular culture, social theory, humour, and tourism. His books have been translated into nine languages. Among his recent books are Seeing is Believing: An Introduction to Visual Communication , What Objects Mean: An Introduction to Material Culture , The Objects of Affection, Media and Society , Media and Communication Research Methods , Bloom's Morning, Ads, Fads and Consumer Culture , Understanding American Icons , and Shop 'Til You Drop . He was elected to the University of Iowa School of Journalism and Mass Communication's "Hall of Fame" in 2009.

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