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Marketing and Managing Tourism Destinations
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Summary
The second edition introduces new content on visitor management, including crisis and disaster management, destination leadership and coordination, and updated digital marketing strategies. Rich with international case studies, it offers practical insights into managing diverse destinations worldwide.
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for students and professionals in tourism, hospitality, and events management seeking a thorough understanding of both theoretical and practical aspects of destination marketing and management. Its clear explanations and real-world examples make it a valuable resource for industry practitioners and academic learners alike.
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Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. This book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated, as well as the management and operations of destination management organisations (DMOs). The book explores how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.
This second edition has been updated to include:
- A new chapter on visitor management that includes a section on crisis and disaster management.
- New material on destination leadership and coordination.
- New and revised content on digital marketing.
- New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.
It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Book Details
INFORMATION
ISBN: 9781138897281
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 07 September 2018
Country: United Kingdom
Imprint: Routledge
Edition: 2nd edition
Illustration: 1 Tables, color; 194 Line drawings, color; 156 Halftones, color; 350 Illustrations, color
Audience: Tertiary education
DIMENSIONS
Width: 174.0mm
Height: 246.0mm
Weight: 2404g
Pages: 690
About the Author
Alastair M. Morrison, Ph.D., is the CEO of Belle Tourism International Consulting, Ltd. (BTI) and a distinguished professor emeritus of the School of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana. He serves as a visiting professor at the University of Greenwich in London and is coโeditor in chief of the International Journal of Tourism Cities.
Also by Alastair M. Morrison
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Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organisations (DMOs), how they conduct business, and the major opportunities, challenges, and issues they face to compete for the...PaperbackSold Out -
Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organisations (DMOs), how they conduct business, major opportunities, and challenges they face to compete for the global leisure and...HardbackSold Out -
Tourism Marketing
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sectorโs promotional apparatus. Experiences: It highlights the growing...HardbackSold Out -
Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organisations (DMOs), how they conduct business, and the major opportunities, challenges and issues they face to compete...PaperbackSold Out
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