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Marketing and Managing Tourism Destinations
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Marketing and Managing Tourism Destinations
$13200
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This title is ideal for tourism, hospitality, and events students seeking an authoritative and up-to-date resource as well as industry practitioners aiming to deepen their understanding of destination marketing and management in the contemporary global context.
This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organisations (DMOs), how they conduct business, and the major opportunities, challenges, and issues they face to compete for the global leisure and business travel markets.
Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic.
This third edition has been updated to include:
- Four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”).
- New and updated international case examples to show the practical realities and approaches to managing different destinations around the world.
- Coverage of contemporary topics such as COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others.
- A significantly improved illustration programme.
- Keyword lists.
It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Reviews highlight this as a 'must-have' textbook, praised for its comprehensive coverage, including sustainability, residents' well-being, crisis management, and e-marketing. Written in a student-friendly style with ample examples and images, it is valued by academics and practitioners alike. Reviewers commend its strategic and operational insights, with useful chapter summaries and questions enhancing learning.
Book Details
INFORMATION
ISBN: 9781032380698
Publisher: Taylor & Francis Ltd
Format: Paperback / softback
Date Published: 31 July 2023
Country: United Kingdom
Imprint: Routledge
Edition: 3rd edition
Illustration: 34 Line drawings, color; 296 Halftones, color; 330 Illustrations, color
Audience: Tertiary education
DIMENSIONS
Width: 174.0mm
Height: 246.0mm
Weight: 1974g
Pages: 1022
Collections
About the Author
Alastair M. Morrison, Ph.D., is Research Professor at the School of Management and Marketing, Greenwich Business School, University of Greenwich in London. Formerly, he was Distinguished Professor Emeritus at Purdue University, Indiana, specializing in the area of tourism and hospitality marketing. He has published approximately 350 academic articles and conference proceedings and is the author of several books on tourism marketing and development, including Hospitality and Travel Marketing (5th edition, 2022), Tourism Marketing in the Age of the Consumer (2022), and World Tourism Cities (2021). Prof. Morrison is the coeditor-in-chief of the International Journal of Tourism Cities and coeditor of The Routledge Handbook of Tourism Cities (2021).
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Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organisations (DMOs), how they conduct business, major opportunities, and challenges they face to compete for the global leisure and...Hardback$31800Unit price /UnavailableAvailableShips in 4-6 weeks -
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Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organisations (DMOs), how they conduct business, and the major opportunities, challenges and issues they face to compete...Paperback$13000Unit price /UnavailableAvailableShips in 4-6 weeks -
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