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Promotional Cultures
The Rise and Spread of Advertising, Public Relations, Marketing and Branding
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Promotional Cultures
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for students and scholars of media and culture, sociology, politics, anthropology, and social and industrial history seeking an insightful and critical analysis of promotional culture.
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organisations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
David Miller, University of Bath: ‘An erudite and thoughtful account of promotional culture with a sharp critical edge, the best single account I have seen.’
Gerald Sussman, Portland State University: ‘Provides grounding in theories and debates on promotional industries in the digital age and their role in capitalist commodification.’
Book Details
INFORMATION
ISBN: 9780745639833
Publisher: John Wiley and Sons Ltd
Format: Paperback / softback
Date Published: 31 May 2013
Country: United Kingdom
Imprint: Polity Press
Audience: Tertiary education
DIMENSIONS
Spine width: 19.0mm
Width: 152.0mm
Height: 229.0mm
Weight: 417g
Pages: 216
Collections
About the Author
Aeron Davis is professor of political communication at Goldsmiths, University of London. He has investigated communication at Westminster, the London Stock Exchange, amongst the major political parties and across the trade union movement. Along the way he has interviewed close to 300 high-profile individuals employed in journalism, public relations, politics, business, finance, NGOs and the civil service. He has published on each of these topics in journals and edited collections and is the author of Public Relations Democracy (MUP, 2002), The Mediation of Politics (Routledge, 2007), and Political Communication and Social Theory (Routledge, 2010).
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