Why We Love Our Toniebox... and Why We’re Excited for Bluey Tonies!
By Tim Wackrow
Bluey tonies are coming to Book Hero!
Latest News
Book Hero Origin Stories...
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Little Heroes, and an Easter to Remember
Even though we’re an online business, our physical bookstore feels like the heart of everything we do. There’s something special about stepping away from the screen and being around people...
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Another big year ahead
If we thought 2025 was a busy year, 2026 is shaping up to be even bigger. Before we get started, I’d like to be cheeky and acknowledge a small personal...
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Reflecting on 2025
Looking back on 2025, it has been without doubt the most challenging year of my life — and also the most rewarding. For a long time, I’ve held two competing...
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It’s beginning to look a lot like Christmas
Fresh off the back of our Christmas Bookshop Day (only our second ever in-person event) it’s fair to say it’s beginning to look a lot like Christmas here at Book...
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One year on - and we’re just getting started
Exactly one year ago today, the Book Hero website went live, and a hopeful but fragile idea transformed into a fully functional business with real people, real shelves, real books...
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What Does a Modern Bookshop Look Like? Celebrating NZ Bookshop Day
Tomorrow is New Zealand Bookshop Day, an event championed by the Booksellers Association of New Zealand to encourage book lovers to celebrate their local bookshop. Having not quite achieved the...
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Welcome to our New Home
We’ve done it — 40,000 books moved across a single weekend to our new home just around the corner at 8/4 Rawiri Place, Hobsonville. If you know Hobsonville, we are...
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Waving goodbye to Workspace Drive
When we signed our lease at 2/6 Workspace Drive we intended to call it home for the next three years — but our growth during our first nine months has...
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Growing Pains
I’m delighted to report that things are not slowing down at Book Hero. We delivered more books to customers in May than we did over the busy Christmas period in...
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Post-Christmas Update
It’s been over four months since my last Book Hero update so I thought it was the right time to celebrate some key milestones and reflect back on the busy Christmas period…...
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So, how are things going?
As I reflect back on the first four weeks of Book Hero, I’m proud of what we’ve achieved as a team and I’m super optimistic for the future. Book Hero...
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Ready for Opening Week…
With the warehouse leased and the shelves filling up it was time to turn our attention back to the Book Hero brand. Book Hero is all about books being a secret super...
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