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No Filter
The Inside Story of Instagram – Winner of the FT Business Book of the Year Award
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Check link for latest rating. ( 10,748 ratings, 1,220 reviews)
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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Description
The extraordinary journey of Instagram is meticulously chronicled in No Filter by Sarah Frier, offering a rare peek behind the scenes of how the world's most successful app came to be. This book is a captivating account of Instagram's rise, from its humble beginnings in a Silicon Valley coffee shop to its staggering billion-dollar acquisition by Facebook, all the way to the tumultuous relationship between its founders and their new boss, Mark Zuckerberg.
Winner of the FT & McKinsey Business Book of the Year Award 2020, No Filter goes beyond the headlines to detail the app’s creation, the strategic decisions, and the personal dynamics that powered its meteoric ascent. Frier draws on exclusive interviews with key figures at Instagram, shedding light on the innovation, inspiration, and conflicts that defined its journey. This is not just a business story; it’s a narrative about visionaries whose ambition and creativity changed the digital landscape forever.
Alongside the riveting account of Instagram's development, the book delves into its profound impact on society. It explores how the app has redefined the modern aesthetic and ushered in a new era where businesses are compelled to prioritise their visual identity. It has forged an economy of digital entrepreneurs and significantly altered how a generation perceives celebrity and success. Instagram has indelibly imprinted its essence on how we interact with the world, and No Filter reveals the intricate details of this transformation.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram's creation journey and its far-reaching influence are perfectly captured in this compelling narrative. As Instagram continues to shape our lives, this book provides an invaluable understanding of its inner workings and cultural significance. No Filter shows us how Instagram has made us all see the world through its carefully curated lens.
Recognised as one of the best books of the year by prestigious publications such as The Times, Fortune, Financial Times, Inc., Economist, and Newsweek, this book is a must-read for anyone interested in technology, business innovations, and cultural trends.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
iNo Filteri by Sarah Frier is praised for its deeply researched, compelling narrative that intertwines anecdotes and insider perspectives to vividly describe Instagram's transformative impact on society. Reviewers appreciate its clear-eyed, objective storytelling and the detailed account of Instagram’s growth, highlighting both its social impact and the complex dynamics within Silicon Valley. Readers find it a fascinating exploration of the platform’s influence on culture and business, making it a vital read for understanding the power and reach of tech companies.
Book Details
INFORMATION
ISBN: 9781847942548
Publisher: Cornerstone
Format: Paperback / softback
Date Published: 11 February 2021
Country: United Kingdom
Imprint: Random House Business Books
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 22.0mm
Width: 131.0mm
Height: 200.0mm
Weight: 245g
Pages: 352
About the Author
Sarah Frier reports on social media companies for Bloomberg News from San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. She is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter is her first book. @sarahfrier
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