Whatever You Think, Think the Opposite

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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Whatever You Think, Think the Opposite by Paul Arden invites readers to challenge conventional thinking and embrace risk to achieve personal and professional growth. Through anecdotes and bold statements, it encourages a mindset shift by tackling traditional problem-solving methods. This self-help book aims to inspire confidence and promote unique perspectives for success.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this self-help gem if you're seeking a fresh perspective on creativity and decision-making. The author encourages readers to challenge conventional thinking and embrace the idea that doing the opposite of what you initially consider can lead to unique opportunities and success. It's particularly appealing for those looking to break away from routine paths and inject innovation into their personal and professional lives.

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Whatever You Think, Think the Opposite

Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

It's Not How Good You Are, It's How Good You Want To Be (2003) has sold over half a million copies worldwide.

There have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners.

Essential if you want to be a supermarket manager. But for those wishing to break new ground, it is not enough.

Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently.

To think differently, you have to think illogically.

Whatever You Think, Think the Opposite looks at life the wrong way in a bid to explain the benefits of making wrong decisions.

Book Details

INFORMATION

ISBN: 9780141025711

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 02 March 2006

Country: United Kingdom

Imprint: Penguin Books Ltd

Audience: General / adult

DIMENSIONS

Spine width: 12.0mm

Width: 122.0mm

Height: 178.0mm

Weight: 230g

Pages: 144

About the Author

'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

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