You Don't Know What You're Missing
Found a better price? Request a price match
You Don't Know What You're Missing
You Don't Know What You're Missing
A fascinating exploration of the science of our blind spots - and how we can turn them into our biggest wins
We all like to think we're making decisions based on reality, but in fact, we're almost always working from incomplete information. And when you don't know what you don't know, it can be impossible to navigate successfully.
In You Don't Know What You're Missing, mathematician Kit Yates explores the blind spots, gaps in our knowledge, and how we make sense of the world given we usually have an unfinished picture. From avoiding common traps and pitfalls to filling in the gaps without guessing, it shows us how to turn our misses into hits.
Book Details
INFORMATION
ISBN: 9781529438048
Publisher: Quercus Publishing
Format: Paperback / softback
Date Published: 23 April 2026
Country: United Kingdom
Imprint: Quercus Publishing
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Width: 153.0mm
Height: 234.0mm
Weight: 0g
Pages: 400
About the Author
Kit Yates is a Senior Lecturer in the Department of Mathematical Sciences and co-director of the Centre for Mathematical Biology at the University of Bath. He completed his PhD in mathematics at the University of Oxford in 2011.
His research demonstrates that mathematics can be used to describe all sorts of real-world phenomena: from embryo formation to locust swarming and from sleeping sickness to egg-shell patterning. He is particularly interested in the role that randomness plays in biology. His research into mathematical biology has been covered by the BBC, the Guardian, the Telegraph, the Daily Mail, RTE, Scientific American and Reuters amongst others.Alongside his academic position, Kit is also an author and science communicator. The Maths of Life and Death is his first book.Also by Kit Yates
View allMore from Science & Nature
View allWhy buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 80,000 books and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
