Wine, Food, and Tourism Marketing

Wine, Food, and Tourism Marketing offers an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that explain how to develop, implement, and maintain strategic competitive advantages.

It examines case studies of business operations, seasonality, destination image, and the development of business networks. This book is equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies.

Wine, Food, and Tourism Marketing explores the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings.

An essential read for practitioners, students, and academics involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.