Understanding Fashion Scandals

Name: Understanding Fashion Scandals
Brand: Allen & Unwin
SKU: 9781350248977
Price: 58.99 NZD
Availability: InStock

Social Media, Identity, and Globalization

By Professor Annamari Vänskä and Dr Olga Gurova

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Brief Description

All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through... Read More

Format: Paperback / softback

$58⁹⁹

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Understanding Fashion Scandals

$58⁹⁹

Description

Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how ‘shock value’ lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival.

Analyzing the tactics brands including Burberry, Dior, Dolce & Gabbana and Prada adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry’s journey towards cultural sustainability.

Book Details

INFORMATION

ISBN: 9781350248977

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 25 January 2024

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Illustration: 23 bw illus

Audience: Tertiary education

DIMENSIONS

Spine width: 16.0mm

Width: 156.0mm

Height: 232.0mm

Weight: 540g

Pages: 248

Collections

Dr Olga Gurova Education & Reference Non-Fiction Professor Annamari Vänskä

About the Author

Annamari Vänskä is Professor of Fashion Research at the Aalto University in Finland. She is the author of Fashionable Childhood (Bloomsbury, 2017) and the co-editor of Fashion Curating (Bloomsbury 2018). Vänskä’s work spans fashion as embodied culture and digitalization of fashion. She is currently the Deputy-PI of the consortium “Intimacy in Data-Driven Culture” and PI of the research project “Intimacy, Creative Work and Design,” funded by the Strategic Research Council at the Academy of Finland (2019-2025).

Olga Gurova is a Senior Researcher in circular economy and consumer citizenship at Laurea University of Applied Sciences in Finland. She is the author of Soviet Underwear: Between Ideology and Everyday Life (2008) and Fashion and the Consumer Revolution in Contemporary Russia (2015). Gurova works on projects aimed at building an ecosystem of sustainable fashion through the enhancement of business models and consumer behavior in Finland and the Baltic countries, financed by Uudenmaan liitto and Interreg.