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Under the Rainbow

The Life and Times of E.W. Cole
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( 14 ratings, 4 reviews)
Format: Hardback
$4500
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Under the Rainbow

Tells the life story of E.W. Cole, a colourful and much loved figure of 19th century Melbourne. Best remembered for his Funny Picture Books, his sense of the absurd and his marketing genius, his wonderful arcade was the first β€œdepartment store” in Melbourne, replete with orchestra, an aviary and monkeys alongside books, art, curios and tearooms.

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Under the Rainbow is the life story of E.W. Cole, a colourful and much-loved figure of 19th-century Melbourne. Best remembered for his Funny Picture Books, his sense of the absurd and his marketing genius, his wonderful arcade was the first 'department store' in Melbourne, replete with a live orchestra, an aviary, and monkeys alongside books, ornaments, art, curios, and tearooms.

But there was more to Cole than his merchandising prowessβ€”he scandalised the clergy with his sacrilegious views about Christianity, campaigned passionately against the White Australia policy, and advocated education for all.

Cole's journey from an impoverished sandwich seller on the streets of London to owner of one of the most memorable establishments of early Melbourne is remarkable. His passion for learning, insatiable curiosity, and enduring faith in the essential goodness of humanity make him a figure worth celebrating.

More than 100 years after his death, Cole's story is a timely reminder that a little bit of goodness can go a long way.

Book Details

INFORMATION

ISBN: 9780522876222

Publisher: Melbourne University Press

Format: Hardback

Date Published: 04 September 2020

Country: Australia

Imprint: The Miegunyah Press

Audience: General / adult

DIMENSIONS

Spine width: 29.0mm

Width: 212.0mm

Height: 256.0mm

Weight: 1262g

Pages: 320

About the Author

Richard Broinowski was born and raised in Melbourne. He gained a law degree from the University of Adelaide and a Master in Public Administration from Harvard. During a long career as a diplomat, he served in Tokyo, Rangoon, Tehran and Manila, before becoming Ambassador to Vietnam, then the Republic of Korea and finally to Mexico, the Central American Republics and Cuba. In the early 1990s, he took time out to be general manager of Radio Australia. He was president of the New South Wales branch of the Australian Institute of International Affairs from 2014 to 2017. In 2019 he was appointed an Officer in the Order of Australia for his advancement of Australia's diplomatic, trade and cultural relations. He lives in Sydney with his wife Alison, and cat Genji. This is his fifth book.

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