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Trust Inc.
How Business Wins Respect in a Social Media Age
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Trust Inc.
$31800
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for communication and marketing professionals in business, especially those working in Fortune 500 and FTSE 250 companies and agencies. It is also valuable to students and educators in sustainability communication within higher education.
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This book explains how social media made sustainability a mainstream concern for all society. It is a powerful guide for both communication and marketing professionals in business, and a textbook for the growing field of sustainability communication in higher education.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
We are entering the age of sustainability β a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time, companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media β a communications revolution that is democratising and disrupting society in ways never seen before.
In Trust Inc., Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all of society, how it has compelled companies to be more authentic and accountable in their actions, and how it will continue to shape how companies communicate the importance of sustainability to all of society.
This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies, and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/textbook for the growing field of sustainability communication in higher education.
Book Details
INFORMATION
ISBN: 9781783538102
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 17 April 2018
Country: United Kingdom
Imprint: Greenleaf Publishing
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 156.0mm
Height: 234.0mm
Weight: 453g
Pages: 182
About the Author
Matthew Yeomans is a writer, journalist and consultant with more than 25 years of experience working for, and advising, some of the world's largest publications and companies. He founded Sustainly, created the Social Media Sustainability Index and is the author of four books.
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