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The Virtual Sales Handbook
A Hands-on Approach to Engaging Customers
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The Virtual Sales Handbook
$4499
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Learn to engage your B2B customers through effective virtual sales meetings and presentations.
The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past— the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.
The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm. Step-by-step, readers learn to prepare for a virtual sales meeting, create compelling virtual presentations, build energy through effective openers, develop trust in the virtual world, drive impact through virtual meeting follow-up, and much more. Throughout the book, readers are provided with an abundance of tips and tricks, illustrative examples and case studies, and actionable strategies based on extensive implementation and upskilling experience.
Written by two authors with deep knowledge and expertise in operationalising virtual commercial sales and marketing methods and tools, this must-have guide will help you:
- Navigate the world of virtual sales
- Overcome the barriers of virtual customer interaction
- Evaluate the strengths and weaknesses of different virtual sales models
- Plan and execute effective virtual sales meetings
- Build engaging storylines and presentations
- Lead the transformation from physical to virtual sales
- Leverage effective virtual customer engagement techniques
The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is an indispensable resource for C-suite executives, business leaders, senior sales managers, sales representatives, account managers, and anyone on the commercial frontline.
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Book Details
INFORMATION
ISBN: 9781119775768
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 25 February 2021
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 23.0mm
Width: 152.0mm
Height: 224.0mm
Weight: 476g
Pages: 224
About the Author
MANTE KVEDARE is a Partner at Implement Consulting Group with extensive experience supporting international organisations develop commercial and go-to-market strategies.
CHRISTIAN MILNER NYMAND is a Senior Partner at Implement Consulting Group. He has spent the past 18 years designing and supporting sales transformation programs for leading B2B companies.
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