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The Public Relations Writer’s Handbook
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Format: Hardback
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The Public Relations Writer’s Handbook
$34100
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This handbook is ideal for PR students and practitioners seeking a practical, easy-to-follow resource to develop and refine their writing skills in the public relations field.
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.
The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises, and AP Style skill drills and training.
Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike.
A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
Book Details
INFORMATION
ISBN: 9780815365297
Publisher: Taylor & Francis Inc
Format: Hardback
Date Published: 05 December 2019
Country: United States
Imprint: Routledge
Illustration: 7 Halftones, black and white; 7 Illustrations, black and white
Audience: Tertiary education
DIMENSIONS
Width: 152.0mm
Height: 229.0mm
Weight: 530g
Pages: 184
About the Author
Whitney Lehmann, Ph.D., APR, is an assistant professor of communication in the Department of Writing and Communication at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.
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