The Public Relations Writer’s Handbook

Name: The Public Relations Writer’s Handbook
Brand: Taylor & Francis
SKU: 9780815365297
Price: 341.0 NZD
Availability: InStock

By Whitney Lehmann

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Summary

The Public Relations Writer’s Handbook by Whitney Lehmann is a comprehensive guide to mastering public relations writing. Covering pitches, press releases, news and feature stories, social media content, and more, it breaks down essential PR writing styles and techniques. The book includes eighteen approachable chapters on media relations, storytelling, web and social media writing, business communications, event planning, and offers practical templates, exercises, and AP Style drills.
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Format: Hardback

$341⁰⁰

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The Public Relations Writer’s Handbook

$341⁰⁰

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This handbook is ideal for PR students and practitioners seeking a practical, easy-to-follow resource to develop and refine their writing skills in the public relations field.

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

Description

The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises, and AP Style skill drills and training.

Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike.

A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.

Book Details

INFORMATION

ISBN: 9780815365297

Publisher: Taylor & Francis Inc

Format: Hardback

Date Published: 05 December 2019

Country: United States

Imprint: Routledge

Illustration: 7 Halftones, black and white; 7 Illustrations, black and white

Audience: Tertiary education

DIMENSIONS

Width: 152.0mm

Height: 229.0mm

Weight: 530g

Pages: 184

Collections

Business & Entrepreneurship Education & Reference Marketing & Sales Non-Fiction Science & Nature Whitney Lehmann

About the Author

Whitney Lehmann, Ph.D., APR, is an assistant professor of communication in the Department of Writing and Communication at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.