The Housefly Effect

Name: The Housefly Effect
Brand: Hachette Aotearoa New Zealand
SKU: 9781835011447
Price: 24.99 NZD
Availability: InStock

How Nudge Psychology Steers Your Everyday Behaviour

By Eva van den Broek & Tim den Heijer

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Brief Description

THE INSTANT INTERNATIONAL BESTSELLER How do house flies help save millions of euros? How do the layout of casinos keep you gambling? We are not nearly as rational as we'd like to think—every day we overestimate our ability to resist temptation. Effective advertising experts use this... Read More

Format: Paperback / softback

$24⁹⁹

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The Housefly Effect

$24⁹⁹

An accessible, fun and practical introduction to behavioural science, featuring insightful examples from the laboratory, advertising and marketing, as well as from daily life.

Description

THE INSTANT INTERNATIONAL BESTSELLER

How do house flies help save millions of euros? How do the layout of casinos keep you gambling?

We are not nearly as rational as we'd like to think—every day we overestimate our ability to resist temptation.

Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want.

In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don't contain active ingredients, traffic light buttons that aren't connected, and the obsolete 'save' feature in MS Word—these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd.

The Housefly Effect reveals how to recognise some of the things that affect our behaviour every day and how we can use this knowledge to our advantage.

Book Details

INFORMATION

ISBN: 9781835011447

Publisher: Bedford Square Publishers

Format: Paperback / softback

Date Published: 17 July 2025

Country: United Kingdom

Imprint: Bedford Square Publishers

Contributors:

Translated by Anna Asbury and Laura Vroomen

Audience: General / adult

DIMENSIONS

Width: 129.0mm

Height: 198.0mm

Weight: 250g

Pages: 240

Collections

Education & Reference Eva van den Broek & Tim den Heijer Mindset & Self Help New Year, New You Non-Fiction Personal Development Philosophy & Psychology Self-Help & Personal Development

About the Author

Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands. Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet. Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands. Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.