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The History of Graphic Design

Vol. 2. 1960–Today
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( 114 ratings, 8 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The History of Graphic Design by Jens Müller offers a comprehensive, visually rich chronicle of graphic design from the 1960s to the present day. Featuring about 3,500 seminal designs and detailed analyses of 80 key pieces, the book explores the evolution of graphic styles alongside 118 biographies of influential designers such as Massimo Vignelli and Paula Scher. Organised by decade with succinct overviews and visual timelines, it showcases how graphic design not only transmits information but also reflects society's cultural values and aspirations, marking milestones from the International Style to digital innovation.
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students, professionals, and enthusiasts of graphic design, arts, and cultural history seeking an in-depth, authoritative visual and analytical resource on contemporary design's global evolution.

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In this second volume, Jens Müller rounds off the most comprehensive exploration of graphic design to date. With around 3,500 seminal pieces and 78 landmark projects, year-by-year spreads, and profiles of industry leaders, discover how graphic design shaped contemporary society from the 1960s until today, from the hippie movement to new forms of visual language.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Through the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colourful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about reflecting society's cultural aspirations and values.

This second volume rounds off our in-depth exploration of graphic design, spanning from the 1960s until today. About 3,500 seminal designs from across the globe guide us in this visual map through contemporary history, from the establishment of the International Style to the rise of the groundbreaking digital age. Around 80 key pieces go under the microscope in detailed analyses alongside 118 biographies of the era's most important designers, including Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa identity), Paula Scher (Citibank brand identity), Neville Brody (The Face magazine), Kashiwa Sato (Uniqlo brand identity), and Stefan Sagmeister (handwriting posters).

With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Organised chronologically, each decade is prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.

This collection of important graphic works represents a long-overdue reflection on the development of a creative field constantly changing and challenging itself. These key pieces act as coordinates through contemporary history, helping us trace the sheer influence of graphic design on our daily lives.

Combined with Volume One—which spans from the field's very beginnings until 1959—these tomes offer the most comprehensive exploration of graphic design to date.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised by TIME for ambitiously tracing the industry's evolution and aesthetic development, the book is hailed as a "treasure of pictures" and "source of ideas" by spiegel.de. Design expert Steven Heller calls it an essential portal to understanding graphic design as intertwined with cultural, political, social, and technological history.

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Book Details

INFORMATION

ISBN: 9783836570374

Publisher: Taschen GmbH

Format: Hardback

Date Published: 02 October 2018

Country: Germany

Imprint: Taschen GmbH

Edition: Multilingual edition

Illustration: 2500 Illustrations

Contributors:

  • Edited by Julius Wiedemann
  • Edited by Julius Wiedemann

Audience: General / adult

DIMENSIONS

Spine width: 50.0mm

Width: 246.0mm

Height: 372.0mm

Weight: 3971g

Pages: 480

About the Author

Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts. Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

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