The History of Graphic Design
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
In this second volume, Jens Müller rounds off the most comprehensive exploration of graphic design to date. With around 3,500 seminal pieces and 78 landmark projects, year-by-year spreads, and profiles of industry leaders, discover how graphic design shaped contemporary society from the 1960s until today, from the hippie movement to new forms of visual language.
Through the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colourful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about reflecting society's cultural aspirations and values.
This second volume rounds off our in-depth exploration of graphic design, spanning from the 1960s until today. About 3,500 seminal designs from across the globe guide us in this visual map through contemporary history, from the establishment of the International Style to the rise of the groundbreaking digital age. Around 80 key pieces go under the microscope in detailed analyses alongside 118 biographies of the era's most important designers, including Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa identity), Paula Scher (Citibank brand identity), Neville Brody (The Face magazine), Kashiwa Sato (Uniqlo brand identity), and Stefan Sagmeister (handwriting posters).
With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Organised chronologically, each decade is prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.
This collection of important graphic works represents a long-overdue reflection on the development of a creative field constantly changing and challenging itself. These key pieces act as coordinates through contemporary history, helping us trace the sheer influence of graphic design on our daily lives.
Combined with Volume One—which spans from the field's very beginnings until 1959—these tomes offer the most comprehensive exploration of graphic design to date.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Praised by TIME for ambitiously tracing the industry's evolution and aesthetic development, the book is hailed as a "treasure of pictures" and "source of ideas" by spiegel.de. Design expert Steven Heller calls it an essential portal to understanding graphic design as intertwined with cultural, political, social, and technological history.
Book Details
INFORMATION
ISBN: 9783836570374
Publisher: Taschen GmbH
Format: Hardback
Date Published: 02 October 2018
Country: Germany
Imprint: Taschen GmbH
Edition: Multilingual edition
Illustration: 2500 Illustrations
Contributors:
- Edited by Julius Wiedemann
- Edited by Julius Wiedemann
Audience: General / adult
DIMENSIONS
Spine width: 50.0mm
Width: 246.0mm
Height: 372.0mm
Weight: 3971g
Pages: 480
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About the Author
Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts. Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.
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