The Formula
Ratings/reviews counts are updated frequently.
Check link for latest rating. ( 2,049 ratings, 235 reviews)The Formula
The Formula
The epic story of how F1 saved itself from collapse and became the world's fastest growing sport through guile, fearlessness, and above all, reinvention.
Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! DescriptionThe Formula by Joshua Robinson and Jonathan Clegg is an enthralling, fast-paced account that delves deep into the meteoric rise of Formula 1, chronicling its transformation from a niche racing sport to a global phenomenon. The authors, seasoned reporters from the Wall Street Journal, offer an insider's perspective on the thrilling world of F1, capturing the high-octane drama, cutthroat rivalries, and unyielding drive for innovation that characterise the sport.
Starting in the aftermath of World War II, The Formula takes readers back to 1950s Britain, where groundbreaking wartime engineering sparked the birth of modern motorcar racing. This foundational era set the stage for F1’s relentless pursuit of speed and perfection. With anecdotes and exclusive insights, Robinson and Clegg navigate through pivotal moments in F1 history, from the legendary partnership of Ayrton Senna and Bernie Ecclestone to notorious incidents like Spygate and Crashgate, painting a vivid picture of the sport's evolution.
As F1 transitions into an entertainment juggernaut, The Formula uncovers the intricacies behind the sport's most storied teams and key personalities. Readers are granted intimate access to the inner workings of Ferrari, and the towering legacies of icons like Lewis Hamilton, Christian Horner, and Daniel Ricciardo. With a narrative that weaves through the triumphs and tribulations of these figures, the book captures the relentless ambition and audacious gambles that define F1.
But The Formula is more than just a history of races and champions. It’s a captivating tale of commercial ambition and strategic innovation. The book explores how F1, rendered nearly obsolete in the early 21st century, redefined itself to become a dominant force in the modern sports arena. By harnessing the power of burgeoning media, lucrative sponsorships, and global brand appeal, F1 transformed into a spectacle of personality and entertainment.
Through its pages, The Formula offers a mesmerising chronicle of the sport's journey—replete with dazzling successes and dramatic crashes. It stands as the definitive account of how F1 racing claimed its place in the world, merging high-stakes competition with a commercial empire. For anyone captivated by the intersection of speed, technology, and business, this book is a must-read, delivering a full-throttle ride through one of the most exciting sports narratives ever told.
Book Details
INFORMATION
ISBN: 9781800962446
Publisher: Octopus Publishing Group
Format: Paperback / softback
Date Published: 14 March 2024
Country: United Kingdom
Imprint: Monoray
Contributors:
- Read by Qarie Marshall
Audience: General / adult
DIMENSIONS
Spine width: 34.0mm
Width: 152.0mm
Height: 232.0mm
Weight: 374g
Pages: 304
Collections
About the Author
Joshua Robinson is the European sports correspondent for The Wall Street Journal, and has written for the New York Times, the Washington Post and Sports Illustrated.
Jonathan Clegg is an editor for The Wall Street Journal, his work has also appeared in the Daily Telegraph, the Independent, and FourFourTwo magazine.Also by Jonathan Clegg
View allAlso by Joshua Robinson
View allMore from Sports
View allWhy buy from us?
Book Hero is not a chain store or big box retailer. We're an independent specialist on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our cozy 200m2 warehouse in Auckland holds over 10,000 books in-stock so you're not waiting for books to arrive from overseas.
Auckland Pick Ups
We're an online-only store but for your convenience you can pick up your order for free from our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.