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The Customer Century
Lessons from World Class Companies in Integrated Communications
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The Customer Century
$34100
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for senior marketing and corporate communications managers, business leaders, and anyone interested in mastering customer-centric communication strategies to advance organisational success.
This book is a roadmap to success in the "customer century." Based on interviews with top marketing and communications managers, this provides the keys to thriving in the upcoming "customer century".
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book provides keys to thriving in the upcoming Customer Century.
Companies must learn to integrate communications three dimensionally: externally with key customers, vertically between senior management and front-line workers, and horizontally across departments.
Packed with hands-on advice, this book is an essential guide to success in the Customer Century.
Series: Routledge Corporate Communication Series
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The Customer Century
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book provides keys to thriving in the upcoming Customer Century. Companies must learn to integrate communications three dimensionally: externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Packed...Hardback$34100Unit price /UnavailableAvailableShips in 4-6 weeks
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Esteemed professionals praise The Customer Century for its strategic approach and practical guidance. Paul A. Argenti lauds it for pioneering corporate communication strategies for the customer-focused era. Lars Goran Johansson finds it inspiring and full of actionable ideas, while Robert F. Lauterborn endorses it as a clear guide to building profitable customer relationships through Integrated Marketing Communications.
Book Details
INFORMATION
ISBN: 9780415921992
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 18 January 2000
Country: United Kingdom
Imprint: Routledge
Audience: Professional and scholarly
DIMENSIONS
Width: 152.0mm
Height: 229.0mm
Weight: 630g
Pages: 252
About the Author
Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.
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