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The AI Illusion

Why Machines Aren't Creative
Brief Description
Discover the truth behind AI's most dangerous myth: that machines can truly create. In The AI Illusion: Why Machines Aren't Creative, Luc Julia, co-creator of Siri and Chief Scientific Officer for the Renault Group, dismantles the hype surrounding generative AI by revealing what these technologies can... Read More
Format: Hardback
$6099
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Discover the truth behind AI's most dangerous myth: that machines can truly create.

In The AI Illusion: Why Machines Aren't Creative, Luc Julia, co-creator of Siri and Chief Scientific Officer for the Renault Group, dismantles the hype surrounding generative AI by revealing what these technologies can actually do (as of today) versus what their promoters claim. Drawing on over 35 years' experience in the tech industry, Julia exposes the fundamental truth that generative AI doesn't create – it recombines existing data in response to prompts, producing impressive but ultimately derivative outputs that lack genuine creativity and understanding.

This essential guide takes readers on a comprehensive journey through AI's past, present, and future, systematically debunking seven pervasive myths that shape public perception of artificial intelligence. Julia examines the technical limitations, societal implications, and environmental costs of generative AI while providing practical insights into how these tools function and where they're headed.

The book:

  • Reveals the technical reality behind generative AI's "hallucinations," biases, and inability to reason or understand language.
  • Exposes the environmental disaster created by energy-intensive AI training and deployment processes.
  • Analyzes the economic and employment impacts of AI adoption across industries and society.
  • Demonstrates why artificial general intelligence (AGI) remains scientifically impossible with current approaches.
  • Provides actionable solutions for more responsible AI development and regulation.

Perfect for technology professionals, business leaders, policymakers, and curious readers trying to understand AI's true capabilities and limitations, The AI Illusion offers a clear-eyed perspective to help you navigate our AI-influenced future. It provides the critical thinking tools you'll need to see past the marketing hype and science fiction fantasies that dominate AI discourse.

Book Details

INFORMATION

ISBN: 9781394412174

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 02 June 2026

Country: United States

Imprint: John Wiley & Sons Inc

Audience: General / adult

DIMENSIONS

Weight: 250g

Pages: 192

About the Author

LUC JULIA, PHD, served as the Chief Scientific Officer of the Renault Group and is a co-creator of Siri that he directed at Apple. He’s a serial entrepreneur, the former Chief Technologist of Hewlett-Packard, and the former Senior VP of Innovation at the Strategy and Innovation Center at Samsung. He holds a doctorate in Computer Science from the Γ‰cole Nationale SupΓ©rieure des TΓ©lΓ©communications de Paris.

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