Sport, Media and Mega-Events

Name: Sport, Media and Mega-Events
Brand: Taylor & Francis
SKU: 9781138930384
Price: 365.0 NZD
Availability: InStock

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Summary

Sport, Media and Mega-Events explores the powerful role media plays in shaping and transforming the world's largest sport events, often called sports mega-events. Featuring insights from leading sport and media scholars, the book highlights how these events not only adapt to media influences but also expand their cultural reach through mediatization—the integration of media into every aspect of life. Case studies range from the Olympics and FIFA World Cup to Wimbledon and the Super Bowl, revealing their growing political, economic, and cultural significance worldwide.
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Format: Hardback

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Sport, Media and Mega-Events

$365⁰⁰

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This text is ideal for students and academics in sociology of sport, event management, sport marketing, cultural studies, communication, and media studies with a focus on sports.

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence.

Description

Focusing on the central concept of mediatization – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society.

Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

Book Details

INFORMATION

ISBN: 9781138930384

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 17 March 2017

Country: United Kingdom

Imprint: Routledge

Illustration: 8 Tables, black and white; 1 Line drawings, black and white; 9 Illustrations, black and white

Contributors:

Edited by Andrew C. Billings
Edited by Lawrence A. Wenner

Audience: Tertiary education

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 760g

Pages: 274

Collections

Education & Reference Non-Fiction Sports

About the Author

Lawrence A. Wenner is Von der Ahe Professor of Communication and Ethics in the College of Communication and Fine Arts and the School of Film and Television at Loyola Marymount University, USA. His critical research on mediated sport focuses on gender, race, and commodification. He is editor of the research journal Communication and Sport, author of over 130 scholarly articles and chapters, and has published nine books, including Fallen Sports Heroes, Media and Celebrity Culture.

Andrew C. Billings is the Ronald Reagan Chair of Broadcasting and Director of the Alabama Program in Sports Communication at the University of Alabama, USA. His research frequently focuses on media renderings of sports mega-events, particularly as they relate to issues of gender, ethnicity, and nationality. He is the author and/or editor of 13 books, including Olympic Media: Inside the Biggest Show on Television and over 130 journal articles and book chapters.